In a society of images and exasperated sounds we are rediscovering the pleasure of taste,
touch, look, perceive odour, perfume, in one world “feel”. The world of consumption is one
of the first to perceive the present revolution that involves all the five senses. |
Creating positive emotions means giving value to the psychology world and reach evocative state that provoke
reduction of stress and emotive tension, improving concentration and memory etc. |
Even if today we mostly use the sight and hearing, man has maintained his capability of natural response to the
stimulation that derives from sense of smell. |
There is a real language of smells that can be used to communicate messages. One of the main principles of
sense of smell in psychology is: something that smells good must be good itself. It is in the essence field that
one of the most innovative frontier of marketing takes inspiration: the so-called “olfactive marketing”. |
Just a few sprays of essence are enough to obtain the desired effect, adapting it to the dimension of the place. |